“The Italian Way” is the perfect iPad app for anyone in America who enjoys Italian culture and lifestyle, but can’t afford to travel all the way to Italy for the experience. The app provides a map and photograph of over 3,000 geographical locations throughout the United States that offer key elements of an Italian lifestyle.
From cafes, markets, piazzas and neighborhood parks, to authentic Italian restaurants and gelato, users can experience the “feeling” of being in Italy while remaining in the United States. The app even identifies lifestyle zones, called itineraries, where multiple authentic Italian locations are within walking distance of one another.
According to a 2010 Harris poll, Italy is the top vacation destination for American tourists, and it’s no wonder since approximately 2.5 million Americans visit each year. Even Claudio Bisogniero, the Italian Ambassador to the United States, declared that 2013 is “The Year of Italian Culture in the USA.”
Hosted by the Italian government, this year-long commemoration will be celebrated across the United States through a variety of events. “The Italian Way” users are in luck, because the app provides the perfect tool for finding Italian festivities occurring in one’s neighborhood or city throughout 2013.
“When a person returns from Italy, their body will typically ache for the Italian lifestyle – spending their days wandering from espresso bar to restaurant and from outdoor market to piazza, with no sense of rush or urgency whatsoever,” says Warren Schirtzinger, CEO of 3-Sides Publishing Inc. “And the only antidote for Italian homesickness that I know of is ‘The Italian Way’ app, which shows all of the places in the U.S. that truly make you feel like you’re still in Italy.”